Our Story: Vriddix Ventures Pvt Ltd
Building the Backbone of Modern Commerce
Vriddix Ventures Pvt Ltd is a Bangalore-based digital commerce company dedicated to building trust, scalability, and operational excellence in the new retail economy.
Founded with a mission to create a transparent and compliant bridge between authorised distributors, consumer brands, and digital marketplaces, Vriddix has evolved into a multi-vertical growth engine trusted by suppliers and customers alike.
We operate across Amazon, Flipkart, and independent e-commerce platforms, combining the power of structured data, performance analytics, and regulatory compliance to deliver measurable, sustainable results.
Our approach is simple — we treat digital commerce as infrastructure, not as a quick-sales channel. Every process is documented, every transaction is auditable, and every decision is guided by discipline.
The Vriddix Philosophy
At the core of Vriddix lies a belief that trust is the new currency of commerce.
Our model was built to fix what traditional retail and unregulated e-commerce often lack — transparency, accountability, and financial discipline.
We blend creativity with compliance, enabling brands to grow without losing control of their identity, data, or ethics.
This philosophy has made Vriddix more than a seller — it’s a partner that builds frameworks where businesses can grow confidently, knowing every metric, shipment, and document is traceable and verifiable.
Mission
To create a trust-based commerce ecosystem where brands, distributors, and consumers thrive together — through transparency, technology, and operational discipline.
Vision
To become one of Asia’s most trusted and efficient digital commerce organisations — a company that connects global brands and Indian consumers through integrity, innovation, and infrastructure.
Our Journey
We began with a small, passionate team that believed e-commerce could be done differently — responsibly.
Over time, Vriddix has grown into a multi-brand and multi-channel organisation with expertise spanning retail strategy, marketplace compliance, logistics optimisation, and financial governance.
From early collaborations with distributors like Ingram, Redington, Savex, and BaapStore, to developing in-house brands like Kashwi, and upcoming Shika and Ashika, our growth has been driven by the same principles: clarity, credibility, and consistency.
What We Do
E-Commerce Marketplaces
We manage verified, high-performing seller accounts across Amazon, Flipkart, and other major marketplaces.
Our operations follow strict listing accuracy, service-level, and compliance standards that ensure reliable, sustainable growth for every brand we represent.
Niche E-Commerce Stores
Vriddix builds and manages its own independent brands — each designed to capture a specific lifestyle segment.
- Kashwi redefines artificial jewellery with premium design and authenticity.
- Ashika (launching soon) brings luxury silk sarees and traditional craftsmanship into the digital space.
Every label benefits from Vriddix’s integrated marketing, analytics, and fulfilment systems.
Authorised Distribution Partnerships
We partner with national distributors and vendors to ensure product authenticity, procurement reliability, and end-to-end traceability.
These partnerships make Vriddix a trusted sourcing partner for businesses that value transparency and documentation.
Digital Marketing & Brand Acceleration
Our in-house marketing and analytics teams drive visibility through Meta Ads, Google Ads, influencer campaigns, and automation tools.
We focus on measurable outcomes — not just impressions — combining storytelling with performance data to strengthen brand value.
Financial Discipline & Compliance
Every operation at Vriddix is governed by compliance-first frameworks.
From taxation and vendor documentation to credit management and internal audits, we ensure every rupee is traceable and every process is recorded.
This foundation allows us to grow responsibly and earn the trust of investors, auditors, and suppliers.
Technology & Innovation
Innovation at Vriddix is rooted in practicality.
We integrate AI tools for inventory forecasting, workflow automation, and real-time analytics dashboards that monitor every aspect of performance — from ad spending to order fulfilment.
By merging data with decision-making, Vriddix achieves speed and accuracy without compromising accountability.
We don’t just adopt technology — we tailor it to make our commerce ecosystem more intelligent, efficient, and future-ready.
Customer-Centric by Design
Every initiative at Vriddix begins and ends with the customer.
We combine technology, feedback loops, and behaviour analysis to continuously improve product listings, service quality, and post-purchase engagement.
This ensures not only higher retention but also long-term loyalty for every brand we manage.
Sustainability and Responsibility
We recognise that growth and sustainability must coexist.
Vriddix implements eco-conscious packaging, efficient logistics, and responsible sourcing practices to reduce waste and carbon footprint.
Our partnerships prioritise ethical vendors and sustainable materials, ensuring our business success benefits both people and the planet.
Core Values
- Credibility – Trust built through transparent and verifiable operations.
- Innovation – Data, automation, and design used to improve every outcome.
- Customer Focus – Every process designed around customer experience.
- Discipline – Financial, operational, and strategic control at every level.
- Sustainability – A long-term commitment to responsible commerce.
Leadership
- Shwetha M. S. – Director, Operations & Compliance
- Shashikala – Director, Strategy & Growth
- Ashwini, Naveen Shetty, Shanti B. V. – Shareholders & Advisors
Our leadership team brings a combined expertise in IT, procurement, digital commerce, and strategic operations, ensuring Vriddix’s long-term vision remains aligned with excellence and governance.
Why Vriddix Ventures
- Proven success across multiple digital platforms, including Amazon and Flipkart.
- Strong partnerships with India’s leading authorised distributors.
- Transparent, audit-ready financial and operational frameworks.
- Integrated marketing, logistics, and compliance systems under one roof.
- Focus on sustainable, scalable, and ethical commerce growth.
The Road Ahead
Vriddix Ventures is evolving from a multi-channel e-commerce operator into a full-scale authorised distribution network and brand accelerator.
Our next phase focuses on expanding partnerships with global brands, launching new in-house labels, and strengthening our warehousing and fulfilment infrastructure.
By 2028, our vision is to be recognised as one of India’s most trusted and efficient commerce enablers —
a company that embodies discipline, transparency, and innovation in every business it touches.